Criteria for: Marketing Team of the Year
Who is eligible for this award?
This award is open to any UK-based marketing team within a video games publisher, including trade and digital marketing.
Entry submissions must address the following criteria:
- Number of staff employed within the team (split executive and support staff)
- Annual marketing budget - please select from the budget tiers available:
£499,999 - £400,000
£399,999 - £300,000
£299,999 - £200,000
£199,999 - £100,000
£99,999 - £0
- A brief overview of the team strategy and goals
- A summary of outstanding achievements relating to the fulfilment of the strategy and goals
- Please demonstrate evidence of outstanding success in the execution of one particular campaign during the awards eligibility period, including details of the brief, objectives, strategy, tactics, outputs, outcomes and budget
- Please include examples of cost effective use of in-house and external resources
- Please include one testimonial regarding the work of the team, from either a client or another function within your business