Criteria for: Marketing Team of the Year

Who is eligible for this award?
 
This award is open to any UK-based marketing team within a video games publisher, including trade and digital marketing.
 
Entry submissions must address the following criteria:
 
  • Number of staff employed within the team (split executive and support staff)
  • Annual marketing budget - please select from the budget tiers available:
    £500,000+
    £499,999 - £400,000
    £399,999 - £300,000
    £299,999 - £200,000
    £199,999 - £100,000
    £99,999 - £0
  • A brief overview of the team strategy and goals
  • A summary of outstanding achievements relating to the fulfilment of the strategy and goals
  • Please demonstrate evidence of outstanding success in the execution of one particular campaign during the awards eligibility period, including details of the brief, objectives, strategy, tactics, outputs, outcomes and budget
  • Please include examples of cost effective use of in-house and external resources
  • Please include one testimonial regarding the work of the team, from either a client or another function within your business