Criteria for: New Games IP of the Year

Who is eligible for this award?

Any game  launched in the UK during the awards eligibility period, which is based upon an entirely original IP, or is the first ever game based upon a new licensed IP
Entry submissions must address the following criteria:
  • An overview of the title and a discussion of how it’s breaking new ground 
  • An explanation of how the IP might evolve in future
  • Critical reception: tell us how your title wowed the media
  • Success: provide evidence of the sales success of the product