The Best of Show Award goes to the project that has exceeded all competition. Please note: this award is not available to enter, it is picked by our judges from all the entries.
BEST OF SHOW
Putting stimulating programming back at the heart of BBC Two's identity, Superunion's innovative branding system curates the experience between programmes, effectively turning the whole junction into an extended ident. Each trailer is assigned one of 25 'moods' and these weave together into a seamless narrative, leading viewers on a journey of discovery. While they vary hugely in style and tone, all of these animations feature the exact same curve motif at different points – which subtly hints at the outline of a '2'. These '2 curves' are the glue that holds the whole system together, turning the challenge of segueing between often radically diverse types of content into a distinctive, ownable brand asset.