Rishi Dastidar has a dual career as a brand strategist / copywriter, and a poet. In the former, he has written for a wide number of brands including O2, EDF Energy, Skoda, EY, Barclays and Capgemini. Currently Head of Brand Language at independent consultancy Brandpie, in 2018 he served as a jury member for the D&AD Awards, and is also a long-standing member of 26, the organisation for writers in advertising and design. His poetry has been published by Financial Times, New Scientist and the Southbank Centre amongst many others, and his second collection Saffron Jack, is published by Nine Arches Press.