As the music streaming industry continues to innovate and expand globally, local artists have more opportunities and ways to reach new audiences around the world faster, and more effectively than ever before.

Join Alex Luke, Global head of Programming for Amazon Music has he speaks to rising artist Joseph J Jones about various experiences in building a music career in the streaming era; the evolving music business; the introduction of voice in music streaming and its effectiveness in reaching new audiences; the importance of playlists for developing artists; and how his initial support from Amazon Music in the UK has quickly evolved into an opportunity for global visibility.