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Session Details
Name
Extending the fan experience from purchase to post show
Date & Time
Wednesday, September 26, 2018, 11:00 AM - 11:15 AM
Speakers
Gareth Griffiths, head of sponsorship - O2
Description
- How sponsorship activation is evolving by creating customer journeys related to passion points
- How data can be used to hyper-target customers with relevant, timely comms, around the experiences that they love
- Enhancing the fans experience through engaging content delivered direct to the handset