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Session Details

Name

Extending the fan experience from purchase to post show

Date & Time

Wednesday, September 26, 2018, 11:00 AM - 11:15 AM

Speakers

Gareth Griffiths, head of sponsorship - O2

Gareth Griffiths

Description

  • How sponsorship activation is evolving by creating customer journeys related to passion points
  • How data can be used to hyper-target customers with relevant, timely comms, around the experiences that they love
  • Enhancing the fans experience through engaging content delivered direct to the handset

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