Seth Jackson is the founder and CEO of Landmrk Ltd. Landmrk is a location-based experiences platform – the Pokémon GO for branded content – powering branded, global campaigns for companies including Sony Music, Showtime Networks and CeX. Seth began in mobile, wears the scars of the music industry with pride and is now trying to revolutionise the way brands utilise creative technology. Seth has been running start-ups that provide marketing technology to the music and brand industries since 1999, including his market-leading mobile agency Indie Mobile, which was sold to the (PIAS) Entertainment Group in 2008. As well as Landmrk, Seth is Founder and CEO of Strange Thoughts, a specialist agency producing tech-led creative for brands.