JUDGING CRITERIA

RESELLER CATEGORY
The Reseller Awards recognise the B2B side of technology sales across hardware, services, integration or software. These awards recognise achievements across the spectrum, from servicing small businesses right up to the enterprise level.
This award is open to any UK Reseller focused upon selling to small to medium sized businesses (under 250 employees). 
 
Entries should cover:
  • Clear evidence of commercial success and growth over the year, and strategy for growth in the coming years
  • Up to 3 case studies involving key clients that demonstrate the use of innovation and expertise to meet the needs and requirements of clients
  • Evidence of outstanding value provided to SMB clients over the year – what makes you stand out from your competition?
  • Evidence of year on year client retention and key account growth
The Corporate VAR Award is open any UK based Value Added Reseller selling into medium to enterprise sized businesses (defined as over 250 employees). 
 
Entries should cover:
  • Financial success: Entries should provide evidence of specific sales achievements over the past year. Suggested metrics include numbers of new customers, revenue growth, and/or expansion of the business in terms of staff and assets
  • Marketing: Provide evidence of targeted multiplatform campaigns/strategies that have had a proven impact upon your target market, resulting in increased awareness of your business and services. Impact can be measured via commercial or strategic gains
  • Client satisfaction: Please provide one client testimonial (no more than 200 words) outlining how you helped the client improve their business
  • Expertise and innovation in solutions: Provide details of solutions and products you have developed that have been successful, based on technical knowledge and adaptability to particular client needs
The MSP Specialist Award is open to any UK reseller specialising in providing Managed Services to its clients. 
 
Entries should include:
  • Financial success: Provide evidence of specific sales achievements over the past year, this can include numbers of new customers, revenue growth, or expansion of the business in terms of staff and assets
  • Marketing: Provide evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increased client base, whether through your website, advertising, or direct marketing
  • Client satisfaction: Please provide one client testimonial (no more than 200 words) outlining how you helped the client improve their business with a managed services based solution
  • Expertise in managed services products: Provide details of specific managed services solutions and products you have developed that have been successful, based on technical knowledge of the sector and how that has been adaptable to clients particular needs