ABOUT REAL HOMES

 

ALL STYLE NO FILTER

This relaunched US-facing media title offers groundbreaking solutions for brands looking to access emerging younger homes audiences.

Real Homes is the world’s first shelter media brand for renters and small space dwellers. Covering design, decor, and interior products for 18 to 35-year-old shoppers, it offers a unique opportunity for brands to speak to this exciting audience of people actively spending money on making their spaces personal, functional and beautiful — and forming relationships with brands in store, online and on social channels — that last a lifetime.

The brand enables partners to speak to this important demographic, who are often left out of the conversation in home ownership, customization, renovation, design, DIY and renter-friendly alternatives. This audience obsesses over the values of the brands that they buy from. Working with us enables you to build a relationship with young people as they embark on a lifelong relationship with their home (and interior style) — at exactly the age they form that strong initial bond with brands. 

A GROUNDBREAKING SUBJECT FOR SHELTER SITES

Real Homes is obsessed with the parts of the homes market that get ignored elsewhere. We’re talking small space/apartment style, renter-friendly decor, affordable homeware, new trends (made accessible by shopping and expert insight), smart organization and storage ideas, cleaning and laundry advice, backyard and balcony inspiration, as well as a host of helpful How Tos. Real Homes focuses on budget-friendly and quality buys, and champions ethical and environmentally-conscious brands, big or small.

 

A GROUNDBREAKING CONTENT MODEL

Real Homes’ editors and network of influencers all belong to this highly valuable yet under-serviced market. They recognize that their audience demands authenticity and integrity in both the brands it engages with, and the content it reads and trusts. 

It’s also the first social-forward shelter brand with short-form video as a core format. Real Home Finds and Real Rentals are two of its most popular franchises. The brand knows its audience is using social for search, so delivers the same inspiration and information in this format too.