Who is eligible for this award?
The Best Branded Entertainment category recognises excellence in sync for non-traditional, music content-led branded activations and/or campaigns for brands, including but not limited to music videos, music documentary series, live music events, experiential, etc.  
Entries should include evidence of:
  • The development of the Branded Entertainment concept 
  • A clear synergy between music / artist choice and the brand, or the brand’s campaign
  • Details of all sync-related activity within the Branded Entertainment campaign 
  • Examples of the syncs (The songs must be audible, intelligible and presented substantially within the work)
  • Evidence of PR and promotional activity linked to the Branded Entertainment campaign, and the success of said activity as measured by KPIs
  • Any other supporting data. This should include:
    • Testimonials 
    • Sales and engagement figures (please cite sources used to obtain figures)