Who is eligible for this award?
The Best Branded Entertainment category recognises excellence in sync for non-traditional, music content-led branded activations and/or campaigns for brands, including but not limited to music videos, music documentary series, live music events, experiential, etc.
Entries should include evidence of:
The development of the Branded Entertainment concept
A clear synergy between music / artist choice and the brand, or the brand’s campaign
Details of all sync-related activity within the Branded Entertainment campaign
Examples of the syncs (The songs must be audible, intelligible and presented substantially within the work)
Evidence of PR and promotional activity linked to the Branded Entertainment campaign, and the success of said activity as measured by KPIs
Any other supporting data. This should include:
Sales and engagement figures (please cite sources used to obtain figures)