Who is eligible for this award?
This award is for the team can demonstrate the most outstanding online-only brand and artist partnership which has sync as an integral part of the campaign.

Entries should include evidence of: 
  • Innovative use of sync as part of a larger online-only campaign
  • A clear synergy between music / artist choice and the brand, or the brand’s campaign
  • Evidence of the use of social media to promote the brand and artist, including, but not limited to:
  • Engagement and impressions for specific activity 
  • Evidence of success as defined by pre-agreed KPIs
  • Clear evidence of commercial and other benefits for both the brand and artist over an extended period of time
  • Examples of the syncs (The songs must be audible, intelligible and presented substantially within the work)
  • Any other supporting data. This should include:
    • Testimonials 
    • Sales and engagement figures (please cite sources used to obtain figures)