BEST SOCIAL MEDIA/ONLINE PARTNERSHIP
Who is eligible for this award?
This award is for the team can demonstrate the most outstanding online-only brand and artist partnership which has sync as an integral part of the campaign.
This award is for the team can demonstrate the most outstanding online-only brand and artist partnership which has sync as an integral part of the campaign.
Entries should include evidence of:
- Innovative use of sync as part of a larger online-only campaign
- A clear synergy between music / artist choice and the brand, or the brand’s campaign
- Evidence of the use of social media to promote the brand and artist, including, but not limited to:
- Engagement and impressions for specific activity
- Evidence of success as defined by pre-agreed KPIs
- Clear evidence of commercial and other benefits for both the brand and artist over an extended period of time
- Examples of the syncs (The songs must be audible, intelligible and presented substantially within the work)
- Any other supporting data. This should include:
- Testimonials
- Sales and engagement figures (please cite sources used to obtain figures)