Best Social Media/Online Partnership
BEST SOCIAL MEDIA/ONLINE PARTNERSHIP
Who is eligible for this award?
This award is for the team can demonstrate the most outstanding online-only brand and artist partnership which has sync as an integral part of the campaign.
Entries should include evidence of:
Innovative use of sync as part of a larger online-only campaign
A clear synergy between music / artist choice and the brand, or the brand’s campaign
Evidence of the use of social media to promote the brand and artist, including, but not limited to:
Engagement and impressions for specific activity
Evidence of success as defined by pre-agreed KPIs
Clear evidence of commercial and other benefits for both the brand and artist over an extended period of time
Examples of the syncs (The songs must be audible, intelligible and presented substantially within the work)
Any other supporting data. This should include:
Sales and engagement figures (please cite sources used to obtain figures)