Who is eligible for this award?
This award is for the team behind the best placement of a single track in a Video Game Trailer available to UK viewers during the time period of eligibility
Please make sure, if entering this category, that you take the time to let other parties involved in the sync know that you will be doing so. Where possible, one strong entry, naming all partners, that has been a collaborative effort, will be more effective than multiple separate and therefore less complete entries from all individual parties involved.
Judges will score the entry based both on creative merit and commercial effectiveness.
Evidence of benefits for both the video game and artist / music right-holders, including but not limited to:
Evidence of commercial impact
Sales, viewing and/or Shazam figures (please cite sources used to obtain figures)
Testimonials as to the impact of the sync from a business perspective
Evidence of artistic merit and creative process, including but not limited to:
How the music consistently enhances the trailer and / or helps the narrative
How the music has informed the way the work has been edited or conceived
Evidence of creative innovation, and other contributing factors such as lyrical relevance or apt instrumentation
Entries should always include:
A link or upload of the sync(s) in question (The song must be audible, intelligible and presented substantially within the work)
Evidence of when the video game trailer was released in the UK
Names of companies / people involved with the sync (Label, Publisher, Agency, Music Supervisor, etc.)