Pulldownit plugin started in 2009 as a project to demolish digitally the “Acueducto of Segovia ( Spain)” in a realistic and credible way without using real models at all. This was a great challenge at that moment, after a few months the shot was finished and published to the internet, having an unexpected impact among social networks. Thinkinetic brand was created after that to offer digital tools and simulation services to the motion graphics industry. Pulldownit plugin is now available for 3D Max and Maya in Windows, Macos and Linux systems and has been used in many productions all around the world.