Awards criteria, judging and guidelines


  • What Hi-Fi? Awards 2019 categories (provisional): Accessories, CD players, DACs, Hall of Fame, home cinema amplifiers, in-ear headphones, Innovation of the Year, multi-room systems, music streamers, on-ear headphones, Outstanding Contribution, portable music players, projectors, radios, Readers' Award, set-top boxes and streamers, smartphones, soundbars & soundbases, speaker packages, stereo amplifiers, stereo speakers, streaming services, systems, tablets, televisions, Temptation, turntables, wireless headphones, wireless speakers.
  • All our product tests are conducted by the most dedicated and experienced team of full-time, independent, expert reviewers, testing products together, as a team, in our bespoke suite of test rooms.
  • We test the widest range of consumer electronics products and accessories, from the smallest in-ear headphones through to huge TVs, state-of-the-art high-end audio and home cinema components. Our Awards highlight the best in each of these categories, price-banded to suit every budget.
  • Every Awards contender – be it a new product submitted during the judging process or an existing class-leader – is tested comparatively alongside its relevant peers.
  • Any product that has already received a five-star review, and that will be on sale at the time of the Awards in November, is automatically considered for entry.
  • Winning a What Hi-Fi? Award has a major influence on what consumers buy, and what retailers choose to stock.
  • Sporting our distinctive Award-winner’s logo on your packaging and promotional material is a clear, instant and trusted indicator of excellence.
  • If you have any questions, or need any other information about the entry process or the event itself, please don’t hesitate to contact Joe Cox, Global Editor-in-Chief at or +44 (0)20 7042 4533.

Brand and Logo Usage Guidelines

Manufacturer and Logo Usage Guidelines

Manufacturers are permitted to use the relevant trademarked logos free of charge in the following circumstances only:
  • Manufacturer-only press advertising i.e. not in conjunction with retailers
  • Manufacturer social media sites and manufacturer website usage only, excluding manufacturer e-shops / any pages with a 'Buy' button
  • Manufacturer-produced Point of Sale for exhibition usage only i.e. no retail association, not for retail support
The trademarked logos must not be altered or amended in any way and must be used as supplied. 
All What Hi-Fi? logos used on manufacturer websites must contain an active link back to the online review on
N.B. the logos cannot be forwarded to retailers / any other third party without prior permission from the Publisher, Future Plc.
General Brand Usage Guidelines

What Hi-Fi?
All mentions of "What Hi-Fi?" should be written out in full, capitalising the first letters of each word. "What Hi-Fi?" should be displayed with a '?' at the end.
What Hi-Fi? copy
To aid in relaying the strength and relationship you have with What Hi-Fi?, below is a description that can be used for reference. 
"What Hi-Fi? is the world's most trusted home entertainment buyer's guide, with a 42-year heritage of providing clear, expert and independent advice. Through news, reviews, videos and one-to-one online advice, its experts are helping millions of people get more from their music, movies and TV - however and wherever they want to enjoy them."
Logo Spacing and Exclusion Zone
To preserve the What Hi-Fi? logo's integrity, there should always be a clear space around the logo. This "exclusion zone" should be a minimum of the logo's "x-height". This is to be applied to both print and web material. 
Unacceptable Usage
For the sake of the credibility of any marketing activities you use the logos in, we must ask you adhere to the following rules:
  • Do not change the logo orientation
  • Do not emboss or outline the logo
  • Do not crop the logo
  • Do not distort the logo proportions
If you require any further information regarding logo usage for marketing / retail support / third party usage, please contact Julie Hassan on +44 (0)7827 954188 or
Awards 2018 Logo Usage Guidelines on Social Media
Our overall goal is to participate online in a respectful, relevant way that protects our reputation and respects our commercial proposition.
  1. Manufacturers - Manufacturers can use the official Awards logos for their winning products on social media free of charge, with no restrictions whatsoever, but to support the promotion of these products in the retail environment, manufacturers should follow point 2 and point 3.
  2. Retailers - If manufacturers do not purchase the right to use the trademarked Awards logos for retail support, then retailers can use the Awards logos solely on social media platforms. Retailers can share, retweet or post the official logos for the winning products on social media sites, as long as they reference What Hi-Fi? by mentioning or tagging @whathifi, or, and by adding our hashtag (#WhatHiFiAwards) in the tweet / post. Retailers must ensure that the What Hi-Fi? brand is credited on all social media logo usage. If manufacturers do purchase the right to use the trademarked Awards logos for retail support, then retailers can post the official logos for their winning products on social media free of charge. as well as use the logos for marketing / retail support. 
  3. Manufacturers and retailers - Both manufacturers and retailers must post meaningful, respectful comments (no spam and / or remarks that are off-topic or offensive). Suggested tweet / social media post: "We're delighted to announce that the <insert product name> has won <insert award> in the 2019 #WhatHiFiAwards! <insert WHF's social media profile>".
Note you may add the What Hi-Fi? logos to the tweet / post if you so wish. 
If you require any further information regarding logo usage on social media, please contact Julie Hassan on +44 (0)7827 954188 or