Pulsar returns as the awards’ main sponsor for the third year running. Pulsar is well known as a leader in both thermal and night vision technologies across a variety of market places, but what is not as widely talked about is their history as a company and what drives them. Pulsar’s story begins when a small company started producing wooden draw tube telescopes in 1991. In 1994 they became Yukon Advanced Optics with a small but revolutionary range of day and night optics. The next big step came in 2001, when they produced and launched their first Gen 1 Night Vision Riflecope (NVRS), and by 2005, with continued investment and growth, the company was producing 70% of the world’s Gen 1 night vision devices. Yukon were simultaneously working on new technologies, and in 2003 launched the first digital night vision device, the popular Ranger spotter. The benefits of digital night vision for the consumer market were clear and between 2006 and 2008 they invested heavily in the research and development of digital products, which gave rise to the trademark Pulsar. Now, with over 1,000 employees, eight facilities in seven countries and an international network of distributors, including the exclusive UK distributor, Thomas Jacks, Pulsar are recognised as the leading global manufacturer of consumer thermal imaging, digital and image intensified devices. Pulsar continue to move forward, manufacturing innovative optical and electro-optical devices and accessories, such as the Axion and Thermion units released in 2019. The company’s main mission has always been to improve the performance, reliability, features and technology of its products and to make them available at prices rivals are unable to match. To help achieve this goal they produce almost everything themselves, from making their own moulds, to polishing their own optics and producing their own circuit boards, all using the latest and most sophisticated machinery. Even developing their own software, Pulsar are once again revolutionising the thermal and night vision industry by bringing new functionality to existing and future devices through developments such as Stream Vision.

The UK and Europe’s premier trade and retail shooting show. returns to the NEC, Birmingham, on 18-20th February 2022. The British Shooting Show is the UK’s premier trade and retail shooting show. Visitors can see a vast range of shotguns, rifles, pistols, air rifles, airsoft, (RIF), optics, including specialised night vision and thermal imaging devices, hunting knives, bushcraft, wildfowling, gundog equipment, historical arms collections, gunsmith and engraving demonstrations, a busy arena schedule as well as an abundance of shooting accessories, countryside organisations, ranges and shooting schools.
The British Shooting Show has long been established as the “The jewel in the crown” of the annual show calendar; bringing together the global shooting industry along with the UK shooting community and an increasing number of international shooting enthusiasts, sportsmen and women. The focused content of the show along with the warm and friendly atmosphere created has made the British Shooting Show the UK’s largest and most popular event of its kind.
The finest brands the industry have to offer are all showcased. Distributors and retailers servicing the requirements of shooting enthusiasts worldwide! And all under one roof.
The British Shooting Show gives everyone the opportunity to get hands on with the very latest airguns on over 40 manufacturer ranges. If you’re in the market or night vision or thermal imaging equipment, all the major distributors and retails from within the specialised area of the industry are at the show and there is also a night vision tunnel where you see just how amazing this technology is before you buy. Don’t just look at them, look through them.

Since 1897, the year when the first Browning gun was made, millions, even tens of millions of shotguns and rifles for hunting or target shooting have been created and manufactured by Browning.

The inventor of the semi-automatic shotgun, Over-and-Under shotgun, semi-automatic rifle, and most recently, an Over-and-Under gun with the lowest action frame and fastest firing system on the market.

This has left its mark on the history of gun-making with a wide array of models, all different, but with one thing in common – their reliability and their unparalleled levels of performance. Every day, throughout the world Browning guns, old or new, smooth-bore or rifled, perform on the range or for hunting, providing great pleasure for their owners.

Target shooters, hunters, and collectors can find a pleasure in these fascinating items that is endless.

Among makers of weapons, just as with makers of watches or cars, there are some whose history is part of the reputation of the entire industry. Browning, for example.

At KITE OPTICS, a Belgian family-run company, we have been working on the development of high-precision optical instruments for nature observation since 1992. We strive for excellent optical performance and mechanical quality in our binoculars and scopes.

Our passion is to combine these characteristics with one of the best after-sales services in the world. This way you can experience the KITE difference, both in the field and beyond.

Spanning the world of optics, night vision and thermal imaging, ATN has developed the largest selection of low light optical devices that cater to consumers, law enforcement and military clients in over two decades since its founding. ATN has consistently delivered new and innovative technologies, recently revolutionising the market with it’s X-Sight scopes and BinoX binoculars based on Obsidian Core technology.

ZEISS has grown to be a pioneer within the field of sports optics since its‘ humble beginnings in 1846, providing customers with numerous revolutionary products along the way.
From launching their first pair of prism binoculars in 1894, through to the ZEISS Varipoint riflescope launched in 1998 featuring the first illuminated reticle, ZEISS has consistently been at the forefront of optical development over the last 175 years.
Today the ZEISS brand is synonymous with high quality optics, offering a vast portfolio of binoculars, riflescopes, thermal imaging devices and spotting scopes that are trusted by hunters worldwide.

“Accurate, deadly, dependable”
Ten bullets through one hole is the philosophy that brought Hornady from a two-man operation in 1949, to a world-leading innovator of bullet, ammunition, reloading tool and accessory design and manufacture today. Indeed, Hornady is the largest independently owned maker of bullets, ammunition, and tools in the world.
Quality, continuous improvement, innovation, responsiveness; The Hornady heritage and the Hornady vision are one and the same.

Outwear Ltd was launched on the 1st of February 2018 and created with the aim of equipping the professional outdoor worker and outdoor enthusiast with premium quality PPE and clothing. Fast becoming renowned as ‘The Home of Elite Brands’ the company is located in the market town of Lockerbie, Dumfries and Galloway, Scotland. Outwear is the outdoor apparel partner of Floors Castle Roxburghe Estates, one of the finest sporting estates in Scotland. Outwear is the exclusive UK and Ireland distributor for Woolpower, Sasta & Crispi.