The Brand Impact Awards are judged by an expert panel from world-class agencies including DixonBaxi, Williams Murray Hamm, Landor and JKR, as well as branding experts who've worked client-side for top brands such as Virgin, Channel 4, Faber & Faber and the V&A. Judges are given three key criteria: firstly, a strong concept that’s appropriate for the client; secondly, beautiful and consistent execution across two or more touchpoints; and finally, branding that stands head and shoulders above the rest of its market sector.
BIA trophies are tough to win, and we remain committed to the very highest judging standards. Judging will be taking place remotely in order to protect the health and safety of all involved, but we will ensure that group debate remains at the heart of the process to maximise the depth and breadth of expertise on our judging panel.
Our new craft categories recognise the integral role that copywriting, illustration and typography play in great branding. Our specialist panel includes Asbury & Asbury, Reed Words, B&B Studio, NB Studio, Dalton Maag and Pentagram.
