The Independent Retailer of the Year category is supported by ERA. The Entertainment Retailers Association (ERA) is the trade grouping representing UK digital services and digital and physical retailers in the music, video and games markets. Formed initially as group of record retailers over 25 years ago, ERA has since grown into a broad-based advocacy group embracing many of the most dynamic and fastest-growing companies in the entertainment industry. ERA members supply the sales data which powers the Official Charts Company (music and video charts) and GfK Chart-Track (video games). ERA also provides the organisational force behind the UK’s Record Store Day, the annual celebration of independent record stores which has become the most successful new music industry promotion of the past two decades. ERA is a strong proponent of open markets, open standards and consumer choice.