The BRIT Trust was first established in 1989 and is entirely funded by the recorded music industry, principally through The BRIT Awards but also the Classic BRIT Awards and the Music Industry Trusts Dinner (MITS). The Trust also owes a huge debt to the many artists who performed at the legendary Knebworth concert in 1990. These included amongst many, Eric Clapton, Phil Collins, Sir Elton John, Sir Paul McCartney, Jimmy Page, Pink Floyd, Robert Plant and Sir Cliff Richard. The Trust’s mission is to give young people of all backgrounds a chance to express their musical creativity regardless of race, class, gender or ability and exists to promote education and wellbeing through music and to date has donated over £26m to a range of progressive causes and charities, including principally The BRIT School and Nordoff Robbins. It also supports a range of other establishments including East London Arts and Music (ELAM) as well as the work of addictions and mental health charity Music Support and Key4Life, which seeks to direct young men who are in prison or at risk of going there away from a life of crime by drawing on their passion for music.