Sam Carlisle is the head of shooting campaigns at the Countryside Alliance. His work primarily involves running political campaigns that promote and defend shooting.  He previously worked at DEFRA.
Growing up on a farm in Suffolk that had a heavy emphasis on grey partridge conservation, he has always been aware of the close link between shooting and wildlife. He is a passionate shot, deer stalker and fly fisherman, and has travelled around the world pursuing these interests.

Simon is the executive director of the Gun Trade Association, protecting, promoting and representing trade interests in the political, licensing and enterprise fields at home and abroad. Previously he completed a full operational career in the army, spanning everything from advanced gun technologies to information warfare. He was awarded an OBE for developing concepts for the prevention of violent conflict. He is a deer manager, game shot and has run his own firearms business since 1997 making live-firing bronze cannon.

Geoff Garrod is National Vice Chairman of the National Gamekeepers Organisation. Geoff is a well-known gamekeeper and came to prominence decades ago through the pioneering ‘Keepers Diary’ video journals and his regular appearances in the sporting press and The Shooting Show. In addition to the above Geoff is also Head Keeper at Audley End Estate in Essex, and writes a regular column for Sporting Gun magazine. Geoff has been a keeper since leaving school, starting at Six Mile Bottom  before moving on to Audley End where has spent the last 27 years with his wife Karen and sons Josh and Justin.  Geoff is an accomplished game and clay shot, stalker and fly fisherman.