Fisher & Paykel – Kitchen Perfection 

Human-centred design is at the heart of who we are and what we create.  
Appliances that have been redefined by understanding the life lived around them.
We aspire to be the most human centred appliance brand in the world
We are real – we create products that are for real people living real lives. Our appliances embody this approach, designed to be adaptable, functional, beautiful and of high quality. 
What makes Fisher & Paykel stand out as a premium appliance brand?
Our design DNA is contemporary and unique.
For us, design is about making life that little bit better.  
It’s about turning chores into beautiful experiences, ingredients into cuisine, and the routines of daily life into rituals that deliver pleasure.  
We focus on five key brand pillars, that pillars form the basis for design of every Fisher & Paykel appliance:
Designed to fit 
Our appliances are designed to fit the way you live your life. To fit beautifully into the home through their modular, flexible and purposeful design.  To fit seamlessly into the style of your home with five distinct aesthetics tailored to achieve every personal design style.
Take a look at our beautiful integrated French-door fridge freezer RS90AU1, with just 4mm gaping and counter depth, this fridge fits seamlessly into any kitchen.
Perfect Results 
An appliance cannot just look great, it must deliver the perfect results every time. 
Be it a leg of lamb cooked to perfection, or wool garments washed with absolute respect for the fabric.  Our engineers and designers have focussed on delivering outcomes that are really meaningful to the user.  Every appliance, every feature, and every detail has a purpose in delivering the perfect results – nothing is superfluous or accidental. 
Our ultra-quiet washing machine WM1490F1 was designed as consumers wanted a washing machine that was quiet, had wash programs that were under an hour and didn’t develop black mould- so that’s what we designed, as well as adding a pause function for those forgotten socks.
Beautiful to use
The feelings evoked when an appliance works perfectly is what we refer to as Beautiful to Use.  
When you look across the room at a product, it has to be beautiful.      When you walk up and touch it, that first touch has to bring that sense of beauty to life. It has to respond in the way that you expected it to.  When you use it, it has to delight you, it has to surprise you.  It has to deliver more than you expected.  Beautiful to Use is that experience brought to life. It is the soft close on an oven door or refrigerator bin, the touch and tactile response of a stainless steel dial that has been expertly machined; excellent ergonomics that bring an emotive response with every use. These are deep experiences that you feel when you use a Fisher & Paykel appliance. The result of our fastidious attention to every detail, and to the way in which our products are used.  When you open our columns refrigerator doors RS6121SRK1, you are immediately hit with the stunning steel interior the flooding of light into every compartment and the variable temperature zone that enables you to change the functionality of your fridge into a chiller or pantry.
Built to last
An appliance that is built to last is not one that simply achieves longevity. It is an appliance that maintains the highest standards of quality in terms of its materiality, the results it delivers, and the experience you have when using it.  Delivering on this promise of a premium experience for the long-term is essential. From rigorous testing to the use of the finest materials and componentry, Fisher & Paykel products are always built to last. The feeling of our built-in oven OB60SD11PB1 with its black glass look, full extension steel shelves and pyrolytic-proof side racks, makes this oven stand out, even before you try the intuitive interface, that has scratch proof icons and a beautiful turned-steel control.
Gentle on the Planet
Our business has a deep respect for the planet in every facet of our operations, and nowhere is that more important than in our appliances. We are always focused on improving, on creating new products that reduce environmental impacts.
  • That use less water. 
  • Are more energy efficient
  • Conserve detergent. 
  • Preserve food longer to reduce waste. 
  • Are gentler on clothes so that they last longer.   
Our iconic DishDrawer™ dishwasher DD60DDFHX9 delivers a true half-load, with minimal water and energy usage. It also delivers on quietness and ergonomics, where you do not need to bend to fill the top drawer with salt, detergent or rinse aid. A wonderful innovation!
For us, what really brings these design pillars to life is the connection between the products we design and the world our customers live in. 

08000 886 601